Where the collective wisdom of cannabis blends science & culture to create environmental and socially responsible business platforms.
Where ALL things are medicine; nature, music, food, mindfulness, community, collaboration, advocacy, recovery; cannabis is the evolving medium that weaves it ALL together.
Integrity and Accountability
Health and Wellness
Service to Others
While the ethos of Medicine Box compose our visionary landscape, the Medicine Box brand stewardship is one of practicality. We take a mindful approach to complete quality control over the supply chain, direct to the end consumer.
We choose plant genetics that comprise specific terpenes that will be utilized in our end products.
Healthy soil equals healthy plants. Healthy plants are extracted into healthy oils with whole-plant derived terpenes.
High quality oils of terpenes infuse well-curated products.
Well-curated products are marketed through education. Marketing through education stimulates canna-curious consumers.
Curiosity evolves into happy consumers who intend to infuse their well-being with a happier and healthier quality of life through the use of our products.
A heightened quality of life creates a culture that is dedicated to cannabis as part of their health and wellness program.
07. Shifting mindsets
A culture that can thrive with health and wellness surrounding cannabis shifts mindsets. Shifting mindsets inevitably creates change.
Medicine Box was created with this soil to oil process in mind to simplify the stigmas around cannabis. Authenticity and transparency around this plant is the future.
It is paramount for the Medicine Box mission to align with innovative collaborators that share our value systems and the quadruple bottom line consciousness of people, planet, patients, and profits.
The Medicine Box team
The Medicine Box team is an entourage effect of individuals that are extremely passionate about the cannabis plant and the industry. The synergistic blend of skill sets that we each combine brings a unique perspective to the Medicine Box vision. Long time cannabis cultivators, free thinkers, advocates, patients, herbalists, culinary experts and open minded humans give Medicine Box its constant evolution that life is medicine.
CEO and Founder
Veteran underground cannabis cultivator turned medical cannabis brand creator. After a decade perfecting my craft, I embraced sobriety and conscious capitalism, and through both envisioned a future where humans worldwide would replace the contents of their medicine cabinets with cannabis health and wellness supplements. Based on the 12-step tenets of “attraction, not promotion,” my company Medicine Box preserves and builds upon the heritage of ‘70s-era heritage growers in Nevada County, CA with innovative wellness products, 100% locally grown and manufactured. Through my own advocacy for cannabis wellness, I teach a new generation of growers and consumers how nature, music, food, mindfulness, community, collaboration, advocacy and recovery unite within cannabis to heal individuals, communities and the planet itself.
Since starting Medicine Box, I’ve been featured in Rolling Stone, DOPE Magazine, HIGH TIMES, MG Retailer and Green Entrepreneur. When I’m not building out the future foundations of the homegrown, independent cannabis industry, I ski, hike and meditate on the shores of North Lake Tahoe, CA.
Brandy Reaves comes from a family of farmers who immersed her in the cannabis culture at a young age. In 1989, at the age of 14, she moved to the San Juan Ridge in Nevada County which further solidified her relationship with this healing plant. At the age of 18, when her classmates were going off to college, she was flipping the switch on her first grow: two lights in her bedroom closet.
The years went by and she mastered the indoor growing scene while maintaining a 9-5 job. She learned to do purchasing and bookkeeping while working at Mountain Peoples Wine, a family business. During this time she also started her own family. When she was 8 months pregnant with her first daughter, she looked down at her belly and realized that she must find a way to cultivate cannabis sustainably. Neither procreation nor cultivation leaves a small environmental footprint and she wanted to leave her child with a future on this planet.
When her daughter was young, she went to work for her dear friends who were starting a small, organic gardening store. They needed someone to set up the books and sit in the office, with the hopes that other cultivators out there who wanted to grow in a sustainable fashion would come in to purchase supplies and learn. Working with her friends was so much more than a job and she became passionate about organic farming and loved her work. As it turns out the organic, soil-building way of cultivating both cannabis and food took off and their humble farm center would become Vital Garden Supply. Twelve years later, that humble garden center has served thousands of Nevada Counties finest cultivators and established itself as an industry leader with a thriving local and statewide business.
As the crash and shift of the cannabis market took hold, Brandy was plagued by both a neck injury and burnout. These changes forced her to re-evaluate her life path. It was during this transitional time that she became fast friends with Brian Chaplin, founder of Medicine Box. Brian was aware of the shifts in the industry, so he was in the process of transitioning his farms to be strictly organic and actively taking the steps needed to carry his brand to the other side. He sought Brandy out at a birthday party and asked if he could set a time to pick her brain. His enthusiasm and take-charge attitude surrounding the changes in the industry were infectious and became the sparks needed to reignite her passion for cannabis. She slowly started to integrate into the Medicine Box family.
Medicine Box was in the first stages of the startup world and needed much of the same attention that Vital needed in the beginning. Brandy’s initial contribution of consulting, as a friend at no charge, quickly turned into a salaried position and eventually a partnership. Staying true to the startup playbook, all the team members within Medicine Box wear many hats. Brandy Reaves is the current COO and controller at Medicine Box. She also manages the plant care, properties, and books. Transplanting, scheduling, packaging, and managing the human factor are all in a day’s work.
The Soil to Oil Blog
Our latest articles
There’s something to be said for using and harvesting plants and herbs grown in the wild – also known as foraging or wildcrafting. Clearly, a balance must be struck if one is to do it at all. But we at Medicine Box have found that nature does the best R&D imaginable, and if done properly, wildcrafting gives one a golden opportunity to understand a plant’s full curative expression.read more
The Vital Life Force inherent in every cell of every plant, body and even the inanimate world of rocks and the mineral kingdom can be considered “magical power,” because many people do not understand it is simply operating within the Laws of Nature, which are usually ignored by the majority of society.read more
The Vital Life Force inherent in every cell of every plant, body and even the inanimate world of rocks and the mineral kingdom can be considered “magical power,” because many people do not understand it is simply operating within the Laws of Nature, which are usually ignored by the majority of society. Modern medicine and indeed the pharmaceutical industry are quite aware of the healing power of many of these plants/herbs and have learned to synthesize them in laboratories creating some of the drugs prescribed today.read more
You know it’s bad for you, but you just can’t admit it to yourself. Perhaps others around you know it, too, but they just don’t know what to say. Confrontation is difficult, but mindfulness, and yes, even cannabis’s lessons of calm and forbearance, can guide us towards the uncomfortable truths we have to face about ourselves.read more